LIVE MASTER CLASS · WEDNESDAY AT 7PM ET · 60 MINUTES
Built for established B2B and B2C business owners
generating $1M to $10M annually.
Become the first choice in your market,
even against bigger brands
Your business is better, and your competitors still get picked. In this live 60-minute Master Class, see why it happens and how to become the brand customers choose first, without spending more on marketing.
JUST A FEW OF THE BRANDS I’VE HELPED SCALE
You built a strong business.
Growth still feels harder every year.
THE PRICE FIGHT
"We get pulled into price comparisons we should be above."
THE BIGGER BRAND NEXT DOOR
"They win, even when they offer less than we do."
ADS THAT STOP WORKING
"The second we stop spending, the customers stop coming."
IT'S ALL UP TO YOU
"If I'm not carrying the business on my back, we stop moving."
ONE AND DONE CUSTOMERS
"Customers buy once and never come back or refer anyone."
NO LOYALTY LEFT
"Our best customers walk the moment a competitor is cheaper."
The problem isn't your product or service. It isn't your effort. It's your market's perception of your business. That's what decides who customers choose.
The Brand Giants were engineered.
Now it's your turn to run the same engineering
in your business.
Tesla® grew more than 25 times from 2016 to 2026. Same type of drivetrain. Same type of factories. Same type of engineers. The product didn't shift the curve. Belief did. Everything before the shift was effort. Everything after was belief. You've been living on the effort side. Wednesday, you see what shifts yours.
"We're already a brand."
"We're a brand when our market believes we are."
"We have to compete on price."
"We're the only one like us. Price stops being the question."
"Our brand is our logo."
"Our brand is the experience we deliver, every time."
"Discounts keep customers."
"Loyalty never goes on sale."
"We can't compete with the big brands."
"We become the name they're measured against."
"Growth is what I have to pay for."
"Growth is what I own."
The Business-to-Brand Shift™ // 6 Shifts from business to brand. Wednesday, you see all 6. You leave knowing which one is costing you the most.
Owners who made the shift
"When we started with Ron, we had no discernible image and certainly no 'brand.' Ron and his team empowered us to achieve influence over our target market and built our company to a position of dominance in our industry. Partnering with IDealogic® enabled our phenomenal growth from 4 locations to over 100 locations nationwide. This would not have been possible without the brand that Ron developed. He is a valuable asset to any company looking to lead, compete, and win in their industry."
Robbie S.President, Darque Tan®Built from a 4-location local business into a 100+ location national market leader, then acquired in 2018 by its biggest rival, Palm Beach Tan®."Before working with Ron, we were thinking and operating like a small business. His Brand Shift Code™ methodology helped us sharpen our positioning and build the confidence to compete in a much larger arena."
Richard HayesCo-Owner, Armed Attorneys®
"Ron helped Better Blend® achieve accelerated growth. His greatest strength lies in his ability to formulate clarity and trust within a brand."
Isaac HamlinFounder, CEO, Better Blend®
"Working with Ron has helped us accelerate our growth and go from a small business to the brand people think of first. His Brand Shift Code™ has helped position our IT firm as a trusted authority in Florida, serving some of the area's most respected private clubs."
Matthew ThornburgCEO, Interlink Computer Consulting
"It is challenging to find someone who delivers exceptionally well, consistently. After working with Ron, my faith is fully restored. The creativity he brings is unmatched."
Erin GreenCEO, Verify Services™
"In four decades of working with marketing and branding professionals around the globe, I can count on one hand the ones who understand the value of human relationships. Ron is one of them."
Jeffrey SummersFounder, Summers Hospitality Group
"Ron has been instrumental in developing our processes, services and target markets. As a result, our sales and profits have made dramatic leaps."
Carter FreemanCEO and Founder, Freeman Insurance
"Ron's Brand Shift Code™ elevated Raven MRU's brand. Now we stand confidently in the same arena as the industry's market leaders, and our brand commands attention in our market."
Manny TatavakCEO, eRAIL COMMERCE / Raven MRU
"Ron's research identified our brand strengths and weaknesses and laid the foundation for our strategic plan. He brought our stakeholders in the field together, no easy task."
Drew JohnstonVice President, Salons by JC
"I find Ron to be a creative genius. He led our complete rebrand, and the campaign was very effective in our success."
Ali PargalCEO, Murphy's Deli®
"Ron understands that the first and most important task is to understand you and your business, your DNA. Then he turns it into a brand that defines you."
Jack IkenagaPresident, Fenix General Agency
"Ron is fiercely creative and, at the same time, process oriented and practical about business limitations. I wish I had met him earlier. We would be at a different operational scale today."
Razi ImamFounder and CEO, 113 Industries
"After vetting 30 different agencies nationwide, we chose IDealogic®. They are not just marketing experts. They are brand scientists, creating a brand that is sought after, not just advertised."
Peter HermosaCEO, U.S. LawShield®
Ron Netanel
Founder, IDealogic® Brand Lab // Brand Catalyst
28 years building brands for small businesses, mid-market companies, large organizations, global enterprises and billion-dollar brands.
I spent the first half of my career turning small businesses into brands, and the second half building the systems the Brand Giants use to dominate their markets. But the work I'm proudest of was always the first half: watching owners grow into brands they never imagined. So I made my own shift, back to my roots. Everything I built for the Brand Giants, I rebuilt for you, the small business owner, so you take the first thought in your market from them.
28
years in brand strategy and brand identity development
25
industries served, B2B and B2C
4
proprietary systems: a philosophy, a science, a thesis and a method
INVENTOR OF:
The Philosophy
The Science
The Thesis
The Method
IN HIS WORDS
"Working with Ron has helped us accelerate our growth and go from a small business to the brand people think of first. His Brand Shift Code™ has helped position our IT firm as a trusted authority in Florida, serving some of the area's most respected private clubs."
3 steps from this page to your plan
Save your seat
You get a confirmation and a calendar invite right away.
Join live Wednesday
60 minutes, then live Q & A. Bring your business, and I'll answer for your market, not a hypothetical one.
Brand Breakdown Call
Complimentary, for attendees who want a plan for their own business. You leave with your score and your diagnosis in writing.
Stay to the end of the Master Class. I'm giving away the Brand Shift Code™ Guide, exclusive to attendees.
3 outcomes you can use the next morning
01
Why your market chooses someone else
See your business the way your market sees it, and answer the question that changes everything: why am I not the one they think of first?
02
Why more marketing keeps you stuck
Spending more on marketing only amplifies the problem. See what compounds instead, long after the ads stop.
03
How to steal market share from the Brand Giants without their budget
The system they use to get chosen before the comparison starts, rebuilt for your scale.
QUESTIONS
Is there a cost?
No. The Master Class is complimentary. And if you stay to the end, you get something I only give the people who attend live.
Why is it complimentary?
Because the fastest way to show you what's possible is to show you. If you want help applying it to your business afterward, the Brand Breakdown Call is there. If not, you still leave seeing your business the way your market does.
How long is it?
60 minutes of teaching, then live Q & A. I stay as long as you have questions.
How is this different from programs I have tried?
Most programs give you more ways to spend: more ads, more content, more sales tools, more automation. Marketing doesn't fix a broken perception. It amplifies it. The Brand Shift Code™ starts underneath, with why your market chooses someone else. It isn't a borrowed framework. It's built on 4 proprietary systems I invented and have proven in the market for decades.
Does it work for B2B and B2C?
Yes. If humans buy from you, it works. The Brand Shift Code™ is built to work in every industry, every market and every business size.
How do I join?
Live on Zoom. Your link arrives in your confirmation email and again before we start. One click and you're in.
Is there a replay?
No. Live is the point. You bring your business challenges, and I answer for your market in real time. A recording can't do that.
The bigger brand isn't better than you.
It's just remembered first.
Wednesday, I'll show you how to steal that first thought.
SAVE MY SEATLive this Wednesday at 7PM ETStay to the end. What I give the people in this room isn't public.
You can't download it or find it on my site.
LIVE MASTER CLASS · WEDNESDAY AT 7PM ET · 60 MINUTES